Layer3: Attention Economy Driven Full Chain Identification Revolution

Recently, a financing round led by ParaFi and Greenfield Capital has drawn attention. Layer3 has seen rapid growth from $2.5 million in 2021, to $3.7 million in 2022, and then skyrocketing to $15 million in 2024, raising curiosity about its positioning.

Overview

We have witnessed explosive growth in on-chain communities, with tokens becoming the most powerful tools for providing common goals and interests. However, when token prices fall, the community often wavers.

The core value of Web3 projects lies in how to capture user attention in a fragmented environment. Relying solely on one's own efforts for marketing is often ineffective. In the context of airdrops being prevalent, a platform like Layer3 is needed as an aggregation and distribution platform for attention resources, allowing users and project parties to obtain the resources they need through the construction of a full-chain identification infrastructure.

Layer3 not only provides new users with an interesting way to enter the Web3 ecosystem but also encourages existing users to explore new protocols and applications. It showcases the combination of GameFi and the new model of attention economy, releasing significant market value through the trinity strategy of attention economy, full-chain identification, and token distribution protocols.

Current Status of Web3 Task Platforms

The Web3 task platform is rapidly developing and can be divided into three categories:

• Traffic type: such as Galxe, SoQuest, TaskOn
• Education: such as Layer3, RabbitHole
• Vertical subcategories: such as Phi Land and Dework

Currently, market enthusiasm has declined, and the growth of the second-tier platforms has slowed, facing competition from leading platforms and challenges of homogeneity. Enhancing user activity and addressing bot issues are key. The profitability model needs improvement, and future competition will revolve around innovation and user conversion.

The platform needs to transform into a long-term traffic pool, optimize user experience, and build a unique profit model. How to re-consolidate the community through benefits and thereby consolidate value is a key growth point that needs to be explored in the future.

Most airdrops in Web3 are essentially a combination of future incentives and community participation, creating value by constructing token scarcity. However, relying solely on the value constructed in the future is insufficient to support the long-term development of a project.

Interestingly, as development progresses, people gradually realize the importance of attention. Attention is like a soul-bound token, condensing high-quality Web3 resources by recording user engagement, allowing anyone or any project to recognize each other through similarities.

The new economic model of attention and the social graph of attention resources aim to bring higher value to each participant. Creators on Web3 need to know which audience groups their works can attract.

Layer3 Workflow

to end users

Layer3, as a full-chain identification infrastructure platform, realizes the vision of returning data and value sovereignty to individuals, maximizing the commercial benefits of data, while ensuring that data originates from real individuals and the generated value returns to them. Ordinary users are concerned about:

1. How to find high-value income projects that suit you?
2. How to generate continuous income from personal data?

Layer3 task arrangement from breadth to depth:

• Breadth: Ecological classification, different ecologies as a major category, each category has different tasks.
• Depth: Similar tasks progress in a level-based game mode, with different difficulty levels offering varying experience points and rewards.

Users receive on-chain identification information NFTs CUBE upon completing tasks, recording data information.

For users:

• Quickly subscribe to projects of interest and understand the project prospects through popularity and task progress.
• Complete tasks to earn CUBE as on-chain identification, bringing profit opportunities.
• Achieve one fish to eat more, obtain CUBE, Layer3 airdrop opportunities, and future airdrops from other quality projects.

for B-end users

Layer3 helps project parties:

1. CUBE Certificate: Records user on-chain behavior, helping projects identify high-quality users.
2. Aggregation Tools:
   • Two lines of code to achieve seamless integration of Layer3 experience
   • Anyone can embed tasks or Streaks without additional code.
   • Integrate all the toolchains required for tasks, such as cross-chain bridges

Layer3 serves as a connecting bridge from ToC to ToB, providing an efficient platform for both parties to achieve matching from acquaintance to understanding.

Layer3 Token Economy

token supply

• Total Supply: 1 billion coins
• Deflation model
• Burning mechanism:

1. User Level: Destroy tokens to gain privileges
2. Community level: publishing tasks, deploying incentives, accessing CUBE identification, etc. require token destruction.

token utility

• Layered Staking Model:

1. The passive income is calculated based on the staking amount + staking time.
2. Users participate in activities to increase reward multipliers

token distribution

• Balance the interests of the community, core contributors, investors, and advisors.
• The lock-up period and gradual release mechanism prevent market fluctuations

Summary

The three key elements of the Layer3 token economy model:

1. Reasonable staking mechanism
2. More application scenarios
3. Steady Growth of Passive Income

The project and the economic model are mutually complementary and progressing together. Layer3 provides a new development direction for the Web3 ecosystem through attention economy, full-chain identification, and innovative token models.