Discussion on TG Ecological Traffic Gameplay

1. Introduction to the TG Ecosystem

As one of the fastest-growing social platforms globally, TG has surpassed 950 million monthly active users. Compared to WhatsApp and Facebook Messenger, TG is more open, has more complete features, and has a tighter ecological loop, making it the platform closest to the WeChat ecosystem overseas.

TG has 240 million users in the CIS region, making it a "national-level" application locally. Other key markets include emerging countries such as India, Indonesia, Nigeria, and Iran. It is worth noting that the proportion of crypto users among TG users is not high, as it is mainly used as a daily communication tool in many countries.

The TG ecosystem is becoming increasingly完善. Features such as channels and stories have become important infrastructure and growth means for developers. The live streaming function is similar to WeChat group live streaming, and projects related to competitions are currently being developed. The mini-program ecosystem is developing rapidly, covering basically all types of WeChat mini-programs, and some innovative categories have emerged.

The TG advertising system is still immature and currently only supports channel graphic ads, lacking precise delivery capabilities. As a result, some grassroots advertising systems have emerged, attempting to solve data-related issues through on-chain data and group behavior.

2. Discussion on TG Traffic Growth

TG is a huge traffic trough for overseas mini-games, and the future penetration rate and number of users are expected to achieve double growth. Compared to Facebook's 12% penetration rate, there is still significant room for improvement in the penetration rate of TG mini-games. With the high growth of platform users, the mini-game market outlook is promising.

When the TG project team conducts market expansion, it is necessary to clarify the target regions and user groups. Positioning can be done from two dimensions: geographical location and Web2/Web3 users. It is worth noting that there are significant cultural differences between TG regions, requiring targeted strategies.

The current common monetization model for TG projects is a hybrid model of in-app purchases ( IAP ) and issuing digital assets. The customer acquisition path mainly relies on social fission from seed users, making it difficult to gain large-scale traffic through paid methods.

The CIS region is an important market for the TG ecosystem, not only due to the large number of users but also because of the high quality of users and usage duration. Many well-known TG projects originate from this region. Although India has the largest number of users, the user value and penetration rate are not high. Markets like Iran are also worth paying attention to.

The TG project can also leverage external platforms for traffic, especially high-traffic platforms in the Russian-speaking region.

III. A Few Suggestions on Growth

1. The development cost of TG projects is low and the ROI is high, but there is a lack of mature and scalable customer acquisition methods.

2. There is currently no standardized growth path, and it is necessary to continuously try innovative methods.

3. Products should not strive for the best, but rather for what is most suitable for the target user group.

4. Treat users as growth nodes, not just simple traffic.

5. The mixed monetization model is becoming clearer, with the core being to provide value for users.

6. Social dissemination needs to consider three aspects: product functionality, value design, and cultural attributes.