Protocols and teams should stop paying KOLs for content.

Your product or narrative should be interesting enough that people with influence should automatically want to buy and write about it naturally.

“What if I can’t get anyone interested in my product to tweet?” Then keep building, you clearly haven’t found the right niche or networked enough if you can’t build a few core supporters.

1. They’re going to be much more likely to work overtime and go above and beyond to help you succeed since you demonstrated strong moral behaviour (a rarity in this space)

Play the long game and don’t take shortcuts, it’ll reflect in your actions across every vertical of the business and smart traders can smell it from a mile away.

KOL campaigns are dead, 99.9% of marketing agencies are a waste of money and will be -ev for your business.

The only way to penetrate this market is having crypto native team members who are willing to get their hands dirty.