Digital Asset Trading Platform Celebrates Its Twelfth Anniversary: Launching a New Generation Development Strategy

In February of this year, a globally renowned digital asset trading platform announced that it has become the official partner of a top racing team. This not only marks an important milestone in the platform's brand globalization strategy but also coincides with the key moment of its twelfth anniversary. The platform also launched a new Chinese name "Damen", symbolizing a more open approach to connecting users with the future of the crypto world.

The founder and CEO of the platform officially proposed a new strategic goal at this time - to build the "next generation super unicorn exchange", entering the next development cycle of the crypto industry with a brand new posture.

A Brand New Strategic Initiative Opens the Path for Future Development

On the occasion of its twelfth anniversary, the platform officially launched its new Chinese brand name "大门", which not only represents the starting point of a journey but also symbolizes the entrance to exploring the future, showcasing a more open, diverse, and global vision of the brand. The platform will take this opportunity to embark on the evolution path of the "next generation super unicorn exchange".

Over the past twelve years, the platform has been technology-focused and service-oriented, opening the door for users to the world of cryptocurrency:

• The number of listed cryptocurrencies has surpassed 3800+, continuously leading the industry frontier.
• Comprehensive strength ranks among the top three globally, and the 24-hour spot trading volume ranks second in the world.
• Built a complete ecosystem covering trading, Web3 wallet, payment, and investment incubation.
• The platform token's market capitalization has jumped into the top 35 globally.

The adoption of the new brand name not only summarizes the platform's past accumulation but also heralds a new phase that is broader and richer in possibilities. The positioning as a "next-generation super unicorn exchange" reflects its profound insights into the future trends of the industry and its forward-looking strategic layout. As a long-established exchange in the cryptocurrency industry, the platform has accumulated rich experience over its twelve years of development. In the face of the comprehensive opportunities for industry explosion, the platform will fully exert its efforts in key dimensions such as technology, security, ecology, and branding, embarking on a new growth curve, and is committed to creating industry standards for the future, continuously generating greater value for users and the industry.

Balancing security and innovation to drive industry reform

In terms of product innovation, the platform has launched an innovative zone and has listed over 1,000 kinds of tokens, providing users with more diverse product choices and capturing multiple high-growth potential projects. The platform has also pioneered innovative products that integrate popular on-chain tokens, bringing users a convenient and secure Web3 trading experience. Its new coin mining platform has also become an industry leader, with over 140 projects launched and a total of over $14 million in airdrops and mining rewards distributed.

In terms of security and transparency, the platform adopts an open-source solution to regularly disclose the status of asset reserves. As of January 2025, the total value of the platform's reserves has surpassed $10 billion, ranking fourth globally, with a total reserve ratio of 128.58%, and an excess reserve amounting to $2.296 billion, leading the industry average. Additionally, the platform continuously upgrades its risk control systems and protective mechanisms, investing resources to build a multi-layered security system that includes cold wallet management, multi-signature, real-time risk control alerts, and a global security team that monitors around the clock.

Global Strategy Reaches New Heights

In the increasingly fierce global competition, brand recognition and cultural identity have become new thresholds that the cryptocurrency industry must overcome. By collaborating with top global sports IPs, the platform is reshaping user perception, elevating itself from a technological platform to a global spokesperson for the digital lifestyle, further solidifying its international influence and brand value.

This collaboration not only allows the platform to reach more high-value users globally but also further strengthens the brand's core qualities of "speed, innovation, security, and connection" on a cultural level. At the same time, it demonstrates that the platform is building a larger and more open international brand matrix — moving towards a more long-term and broader future under the integrated layout of compliance, globalization, and branding.

Looking to the Future

Looking back at 2013, this platform started with the mission of "opening the door to digital assets for global users." Twelve years later, this door has connected tens of millions of users worldwide, becoming an undeniable force in the global crypto economy. Now, standing at a new starting point after twelve years, the platform, under the name "Big Door," partners with top international racing teams to explore infinite possibilities with a stronger belief and a more open attitude, embarking on a new journey to establish the "next generation super unicorn exchange." The future belongs to those who understand persistence in speed and uphold safety in innovation. The door is open, and a new era of cryptocurrency is approaching.