How 0N1 Force is rebranding Web3?

As the first anime-themed PFP project, 0N1 Force is working hard to return to the ranks of blue-chip NFTs.

Original Title: "Reshaping a Web3 Brand: The First Step of 0N1 Force's Entertainment Landscape"

**Written by:**Kathy

It has been a long time since a new blue chip series appeared in the NFT field.

In the past period of time, Blur has siphoned the trading volume of the NFT market with a set of "Blur incentive + bidding + Blend" combination punches, but in the absence of liquidity and new narratives, the trading volume and floor price of blue-chip NFTs are quite sluggish. BAYC, MAYC, and Punk have already halved compared to their high points; the floor prices of Moonbirds and Doodles have all fallen to 2ETH, and CoolCats have fallen below 1ETH.

The first bear market in the NFT track is when blue-chip NFTs are reshuffled.

In the past month, 0N1 Force, an OG NFT project, has been appearing on Blur’s Trending list. The 30-day floor price rose steadily from 0.5ETH to a maximum of 1.97ETH, and the 30-day trading volume reached 1700 ETH (about 3.4 million US dollars). .

As the first anime-themed PFP project, 0N1 Force is working hard to return to the ranks of blue-chip NFTs.

The return of 0N1 Force starts with its acquisition by Web 3 fund Old Fashion Research (OFR) in February this year.

0N1 Force's Brilliant Start and Fall

0N1 Force (pronounced Oni force, Oni means devil in Japanese) was born in the midsummer of NFT in August 21. With the anime avatar style of Japanese cultural elements, it was enthusiastically sought after by the community when it was launched. The holders include famous DJ Steve Aoki, American actor Logan Paul, etc.

It is worth mentioning that 0N1 force is also the first project to launch whitelist casting, and innovatively launched reveal after casting. These operating methods later became routine operations for NFT project casting.

The casting price of 0N1 Force was 0.0777ETH. The price soared to 2ETH before the avatar was displayed, and the floor price once rose to 7ETH. Logan Paul also spent 188ETH (approximately 623,000 US dollars at the time) to purchase 0N1 #717, refreshing the transaction history of NFT.

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Logan Paul bought 0N1 Force at a sky-high price of 188ETH

0N1 Force got off to a good start, but suffered a tragic defeat in 2022. Because the original team failed to act, repeatedly delayed and failed to fulfill the promised community roadmap, the confidence of the holders was damaged and they were sold off. The floor once fell to 0.2ETH.

Some early big players still hoped to save the 0N1 brand, so they sought help from VC. One of the big players, Goltra, contacted Wei Zhou (former Binance CFO, also OFR strategic consultant and LP). After 4 months of evaluation and investigation, OFR decided to acquire 0N1 Force at the beginning of this year and deeply participated in the development of the 0N1 Force brand. reconstruction.

Brand Value Evaluation of NFT

First of all, we firmly believe that NFT and games are important tracks to promote the large-scale application of blockchain technology and Web 3. NFT is the earliest non-financial application in the blockchain industry. It has a strong out-of-the-circle energy. The outbreak of NFT has attracted a large group of people outside the financial and technology circles to enter the industry.

NFT is a cultural movement. An excellent NFT series is often widely disseminated on social media and forms an active community. In addition to creators enjoying the royalties of NFT secondary transactions, its holders may also share the IP of the NFT brand and carry out Secondary creation and enjoy the benefits. PFP-like NFT is a true Web 3 native brand.

We think 0N1 Force is a valuable Web3 brand with huge potential. 0N1 Force is the first original animation-themed PFP project with high brand recognition, which makes 0N1 Force sufficiently scalable in the fields of animation, games, fashion, and lifestyle.

Although the original team did nothing, the community manager Starlordy took the initiative to stand up in the crisis, actively communicated with the community on Discord, eased the conflict between the project and the community, and won the trust of the community. Starlordy (formerly known as Henry Finn) has a background in media and comics, and previously ran an art website; the two creators, IMCMLPX and Cromagnus, are also Japanese anime fans and have a deep understanding of Japanese culture. Cromagus is also the creator of the 10KTF series. We decided to continue to cooperate with Starlordy and the two creators. Before the official announcement of the acquisition, Starlordy was elected as CEO in the townhall of the community.

An exhibition held by the 0N1 core team in the Japanese community

0N1 Force protects and respects the rights and interests of the holders. It has launched the 0N1 Frames series. The holders can obtain customized Frames that follow the characteristics of the avatar to prevent counterfeit holders from impersonating, and after selling the avatar, the new holder Frames from the original holder can be revoked. 0N1 Force holders can unlock 0N1's manga series on the website.

Similar to BAYC, 0N1 Force holders can use 0N1's IP to create derivative products and earn benefits after obtaining authorization. This also provides the freedom of community co-creation, and the brand's scalability is further improved.

We also found in the survey that the holders of 0N1 Force and BAYC and Azuki highly overlap (nearly 20%), and about 5% of the long-term holders are NFT giant whales, which have a huge influence in the NFT circle. This shows that 0N1 Force has a high-quality holding group with strong purchasing power.

Therefore, we believe that the brand value of 0N1 Force is seriously underestimated, and its IP is highly expandable, and we decided to meet the challenge and use the resources of Wei, OFR and the community to jointly explore and reshape the brand of 0N1 Force.

Reconstruction and Return of 0N1 Force

The Web 3 industry has no shortage of new hotspots. It is much more difficult to rebuild a brand than to release a new NFT series to stir up popularity.

After the news of OFR’s acquisition of 0N1 Force was made public, it received enthusiastic response, and the floor price rose to around 1.3ETH, but this was only the beginning.

In the past 2 years, leading NFT projects have completed their original capitalization and expanded their brand routes. For example, Yuga Labs has connected its blue-chip NFT series to build a game metaverse, Azuki has cooperated with trendy brands, and PudgyPenguins has released toys to expand the mass market. Reasonable planning and operation of 0N1 Force's IP under the premise of agreement is especially important at this critical node.

We agree that the most unique feature of 0N1 Force is its storytelling. This is a manga narrative with a strong Japanese culture. The main creative team has the strength and resources to create manga. It should be based on manga and develop in the direction of pan-entertainment in the long run.

The first step in rebranding an NFT is to gather the confidence of the community. After Starlordy took office as CEO, he mobilized community managers to hold AMA or TwitterSpace every week to solicit ideas from the community, discuss the roadmap with the community, and frequently visit NFT giant whales and core practitioners to seek support.

In the past quarter, OFR and the 0N1 team traveled to the United States, Paris, Japan, Hong Kong and other places to hold offline 0N1 Force community gatherings and consult senior practitioners in the entertainment industry in these regions. We are convinced that 0N1 Force can become a bridge between Web 3 and the entertainment industry, and expand extensive IP cooperation in the fields of games and fashion in addition to original animation.

In terms of team personnel, 0N1 Force has more professional strength:

1. Announcing Horizen Labs Ventures (HLV) as an advisor to 0N1 Force. HLV has a heavy position in 0N1 Force NFT, designed the economic model of ApeCoin for Yuga Labs, and is also a consultant for the Sandbox, Jam City, Dust Protocol and Animoca Brands. HLV will design a points system for 0N1 Force, which is expected to be launched in June.
2. Announcing David Uslan as 0N1 Force Advisor. The Uslan family owns the copyright of Batman, and the addition of Uslan will help 0N1 develop in the comics, film and television industries.
3. Appoint Helen Peng as Head of BD, Asia Pacific. Helen has more than 10 years of experience and rich resources in the film and television entertainment industry, and will be responsible for the IP business development of 0N1 Force in the Asia Pacific region.
4. Appointment of Hicham Habchi as creative director and consultant. Habchi is the former director of Riot Games, and has participated in the development of several well-known IPs, including the shooting game "Senseless Contract", "Overwatch", Batman, "Love, Death and Robots", etc. Hicham will be working with IMCLPX on the 0N1 Force manga series.

At the same time, 0N1 Force also released the R0N1N Franchise, Brand Ambassador and 0N1 World Club programs. 0N1 holders can apply to join through the official website. After obtaining authorization, they can participate in franchise operations or carry out corresponding activities and enjoy corresponding rights and interests.

0N1 Force Franchise Program

The first step of entertainment layout: building 0N1 Verse in Fortnite

In the early hours of June 1st, Starlordy hosted the latest 0N1Force community twitter space, and announced a big news - 0N1 Force's Enclave enclave will be built on Fortnite, which will be the first in Fortnite There are NFT projects in the Metaverse on the night. The cooperation between 0N1 Force and FortniteGame Fortnite also benefited from Theia Interactive. They will build the metaverse world 0N1 Verse on Fortnite for 0N1 Force, bringing the community and players a new experience that fully satisfies visual and sound effects .

Theita Interactive is a well-known creative solutions studio in the United States and one of the three official partners of Unreal Engine. It has served more than 200 enterprise projects and a product portfolio of cooperation with industry giants such as Epic Games, HP and NVIDIA. 0N1 Verse is 0N1 Force's new attempt to expand into games, and it will provide a highly interactive game experience.

In July this year, 0N1 Force will also appear at ComicCon, the largest film and television exhibition in the United States in San Diego, and release a new season of comic books. 0N1 Force also plans to issue Bitcoin Ordinals.

The return journey of 0N1 Force has just begun.